The Respect Your Gift logo was inspired by three principles that define our message:

1. Optimistic Perspective:

Optimism supports effective communication.

Respect Your Gift uses an optimistic perspective to communicate the value of our mental health.

The color white represents optimism.

The depth in the stem of the Y represents perspective.

2. Foundational Value:

Mental health is foundational and can support everything from enhancing our lives to saving them.

Respect Your Gift believes this approach creates value and that value motivates us to take care. 

The block at the base of the Y represents foundation.

The color navy blue represents value.

3. Celebratory Tone:

We celebrate our mental health by taking care of it.

And we take care of our mental health with wellness.

Wellness is the active pursuit of good health: mind, body, spirit.

The Noir Pro typeface represents Celebratory Tone.

Noir Pro is described as “having organic personality with a touch of warmth”.

…

The development of this logo was a process just like taking care of our mental health.

Wherever you’re at in your process, keep going.

Small steps. Great distances.℠